🚀 Rocket Companies Skyrockets in Meme Stock Spotlight – Could This Be the Next GameStop?
Retail Traders Zero In on Rocket Companies (RKT) Amid Soaring Short Interest and Options Frenzy
Rocket Companies Inc. (RKT), listed on the New York Stock Exchange (NYSE) and operating in the financial services and mortgage lending sector, is once again the center of online retail trading attention. In the last 24 hours, the stock has surged in discussion forums like Reddit’s WallStreetBets, Stocktwits, and Discord trading rooms, where retail traders are comparing the setup to the infamous GameStop (GME, NYSE) short squeeze of 2021.
At the core of the excitement is RKT's high short interest, currently estimated around 40% of the float, according to data from various brokerage platforms. This has sparked talk of a potential short squeeze, especially with options trading activity on the rise. Calls are dominating the order flow, and open interest in near-term contracts has jumped significantly — a classic condition for a gamma squeeze, where market makers are forced to buy shares as hedges, pushing the price even higher.
Some traders aren’t just chasing a quick pump. They argue that Rocket Companies, which owns well-known mortgage brands like Rocket Mortgage and Amrock, actually has solid long-term fundamentals. Bulls point to the potential impact of interest rate cuts expected from the Federal Reserve later this year, which could rejuvenate the housing and refinance markets — Rocket’s bread and butter.
Rocket’s most recent earnings showed improved profitability and lowered expenses, suggesting better positioning for the next macro cycle. The company reported a net income of $139 million in Q2 2025 and has made efforts to diversify its digital platforms and client services.
Despite the meme stock label, some institutional investors are quietly increasing their exposure to RKT, which adds an extra layer of intrigue. While the retail crowd is clearly energized by the potential for another viral run-up, smart money might also be seeing real long-term value in the stock.
Still, volatility remains a major risk. RKT surged over 20% intraday earlier this week before pulling back slightly, and such swings have caught the attention of regulators who are monitoring options volume for signs of manipulation or excessive risk.
For now, the momentum is undeniable. RKT is trading like a battleground stock — part meme, part fundamental play, and part options-driven rocket fuel. Whether it ends in a moonshot or a meltdown will likely depend on whether the retail army can overpower the bears — or if fundamentals take center stage.